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Wednesday, November 2, 2011

The EVERNEATH book trailer, and some Behind-the-Scenes tidbits about making it

Hey y'all!

I know a lot of you have seen this already, since it went live yesterday, but I'm showing it anyway since I'm sort of addicted to it. Plus I'll add some behind-the-scenes tidbits!

Presenting... the book trailer for EVERNEATH!



I love LOVE what the HarperCollins team did with this trailer.  

When they first sent me the idea for the trailer, it was called a "creative brief" and it looked like this:

EVERNEATH TRAILER

THERE WILL BE WORDS! LIKE:

"Have you ever broken a heart wide open?" 
*smoke* *smoke* *smoke*
"I have" (repeated a bunch of times)

MOODY MUSIC! AWESOME SOUND EFFECTS! AND DID WE MENTION SMOKE?


And my tiny brain was trying imagine what it would look like, but all I came up with was this:


Which is why I'm so happy I'm not in charge of this stuff. 
They sent me a "first draft" of the trailer, and I was blown away by the graphics, but the music didn't feel quite right. So I hopped on over to confer with my nieces and nephew, who are my music gurus. My nephew came up with some music that fit the mood of the trailer and the book perfectly.

We put the music together with the graphics and sent it back to the Harper team. They weren't able to get the rights to use the exact song that we sent, but they searched and searched and found some similar music that worked even better. 

Then I sat around, a little impatiently, wondering when the video would be ready, until yesterday morning when I got an email from a friend who was all, "Hey! Look what I just saw on the world wide web!" 

And that's a behind the scenes look at the EVERNEATH trailer, from a person who was very minimally involved in the creation. 

Much thanks to the HarperCollins team for all of their hard work and the brilliant result!
So, what do y'all think?
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25 comments:

  1. KristaNovember 2, 2011 at 8:30 AM

    Wow! I love love love the trailer!

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  2. Brodi AshtonNovember 2, 2011 at 8:36 AM

    Krista- Thank you! I love it too!

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  3. Ruth JosseNovember 2, 2011 at 8:36 AM

    Chills! And the music is perfect. :)

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  4. Donna K. WeaverNovember 2, 2011 at 8:59 AM

    Chills, indeed. I love it. Totally fits the book.

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  5. Keary TaylorNovember 2, 2011 at 9:51 AM

    Wow, it's fantastic! I love it! Makes me want the book even more!!!

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  6. Angela BrownNovember 2, 2011 at 10:00 AM

    Very awesome job. They've integrated the color scheeme fot he cover so the them is continuous. Perfect branding technique.

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  7. Jenni ElyseNovember 2, 2011 at 10:34 AM

    I love it. I'm normally not a book trailer person at all because I usually hate the actors or how things are portrayed. I guess I feel like it messes with my images of the story. But, your trailer is awesome! I love the ominous feeling and the lack of actors. I also love how cryptic it is while still giving just enough information to make someone want to read it. So awesome!

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  8. Carrie JoNovember 2, 2011 at 11:20 AM

    Ok, as amazing as the trailer was (I loved it!), I was selfishly thinking as I watched it "Oh, I hope I can post one of these on a blog someday, too".

    And now, I'm going to quit web-surfing and get back to my 71,343 word WIP and see if I can do today's part in making that happen before the kid wakes up!

    Congrats, Brodi!

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  9. Jenilyn CollingsNovember 2, 2011 at 11:21 AM

    Wow! That's awesome! Although the version you came up with does have some merit... :)

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  10. UnknownNovember 2, 2011 at 11:24 AM

    Favorite parts: all the smoke and the echoing "I have." So. Chilling. Congrats!

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  11. AmieSalmonNovember 2, 2011 at 11:47 AM

    Wow that looks amazing, love the whole smokey theme that's going on!
    Excited for you!

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  12. elenajubeNovember 2, 2011 at 12:45 PM

    Very cool, Brodi :) Can't wait to read!

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  13. CranberryfriesNovember 2, 2011 at 12:56 PM

    It's a great teaser!

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  14. Brodi AshtonNovember 2, 2011 at 1:38 PM

    thanks everyone!

    And Carrie Jo... get writing!

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  15. AnonymousNovember 2, 2011 at 3:05 PM

    Hi Brodi, another Apocalypsie here. I LOVE LOVE LOVE this trailer! The music, the mood and the message are all on point.

    They did a wonderful job.

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  16. CathNovember 2, 2011 at 8:40 PM

    Wow. I have chills. That's pretty darn awesome. Still want an advance copy! What do I have to do??? ;)

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  17. Laura AyersNovember 2, 2011 at 9:26 PM

    Very exciting! I love it! i had no idea they even did trailers for books...it must mean they know it's going to be HUGE! :)

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  18. Faires Bears and ToadsNovember 2, 2011 at 10:49 PM

    I am so excited for your book to come out. That is amazing. I can't wait to read it!

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  19. Jessica MarcarelliNovember 3, 2011 at 11:16 AM

    Love it, love it! I have never been a fan of book trailers but this one is awesome. Makes me very excited to read the book.

    Also, it makes me want to write something so uber that I can get one, too.

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  20. abby mumfordNovember 3, 2011 at 1:23 PM

    LOVE THIS.

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  21. amberargyleNovember 3, 2011 at 9:43 PM

    Congrats! It definitely has an epic impact.

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  22. Emily HainsworthNovember 4, 2011 at 9:53 AM

    Wow, Brodi! Totally green with envy over here. The trailer is simply stunning! Simple, but so effective. Congratulations! :)

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  23. AnonymousNovember 6, 2011 at 9:38 AM

    Brodi,
    I saw you at the Paranormal Ball last night... I won your book, read it all that night, and I loved it!!! The trailer totally fits the mood of the book. Also, can you write a sequel? Seriously. I'M BEGGING YOU!!! You can't leave it like that... You wouldn't do that to your fans, would you?
    Again, loved your book,
    Samantha

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  24. Tamara Ireland StoneNovember 6, 2011 at 1:55 PM

    LOVE LOVE LOVE this trailer, Brodi! I'm so excited for you.

    Congratulations!

    Tamara

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  25. UnknownNovember 7, 2011 at 9:56 PM

    Hi there! I discovered your book/blog/you when your book trailer popped up in my weekly YouTube subscription email (I subscribe to HarperCollins). I LOVE it! And I love the book cover as well - REALLY stunning.

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